Delivered with a level of passion and soul equal to the legendary sonic charge of his guitar, the sound of Carlos Santana is one of the world's best-known musical signatures. For more than four decades—from Santana's earliest days as a groundbreaking Afro-Latin-blues-rock fusion outfit in San Francisco—Carlos has been the visionary force behind artistry that transcends musical genres and generational, cultural and geographical boundaries.
Long before the category now known as “world music” was named, Santana's ever-evolving sound was always ahead of its time in its universal appeal, and today registers as ideally in sync with the 21st century’s pan-cultural landscape.
Santana's star arrived in the era-defining late 1960s San Francisco Bay Area music scene with historic shows at the Fillmore and other storied venues. The group emerged onto the global stage with an epic set at the Woodstock festival in 1969, the same year that its self-titled debut LP Santana came out. Introducing Santana's first Top 10 hit, “Evil Ways,” the disc stayed on Billboard’s album chart for two years and was soon followed by two more classics — and Billboard #1 albums — Abraxas and Santana III.
Ever since, for more than forty years and almost as many albums later, Santana has sold more than 100 million records. To date, Santana has won 10 GRAMMY® Awards, including a record-tying nine for a single project, 1999’s Supernatural (including Album of the Year and Record of the Year for “Smooth”) as well as three Latin GRAMMY’s. In 1998, the group was ushered into the Rock and Roll Hall of Fame, whose website notes, “Guitarist Carlos Santana is one of rock’s true virtuosos and guiding lights.”
Among many other honours, Carlos Santana received Billboard Latin Music Awards’ 2009 Lifetime Achievement honour, and, he was bestowed Billboard’s Century Award in 1996. On December 8, 2013 he was the recipient of the 2013 Kennedy Center Honors Award. Rolling Stone has also named him #15 on the magazine’s list of the “100 Greatest Guitarists of All Time”. And, with the 2014 release of Corazón, Santana surpassed the Rolling Stones and, along with Barbara Streisand, is one of only two music acts in Billboard history to score at least one Top Ten album for six consecutive decades from the 1960s on.
The arc of Santana’s performing and recording career is complemented by a lifelong devotion to social activism and humanitarian causes. The Milagro Foundation, originally established by Carlos Santana and his family in 1998, has granted more than five million dollars to non-profit programs supporting underserved children and youth in the areas of arts, education and health.